Yes, we have an impressive global marketing machine.
Regarding banks: I think they will start with providing access to cryptos in their wealth advisory services and maybe even building their own exchanges. I also see stable coins (which create "sticky deposits" - the best kind for banks) being a focus area in the near term, which gives the crypto community and fintech developers more liquidity to work with (and more stability). This is where the first true digital USD will start IMO. I don't think banks will hold much crypto until volatility improves, which requires more stable money in than currently flowing in/out. We still need banks to create credit, so they'll never go away but their payments business is already under attach, which also threatens their client relationship model.